Sales of battery-powered vehicles continues to grow in Norway

Sales of battery-powered vehicles continues to grow in Norway

A record sale at 18,262 battery-powered vehicles in the first quarter of 2017 brings the total stock to 180,585 across the Nordic countries. First quarter of 2017 sets the record for most battery-powered vehicles sold ever, and Norway continues to contribute significantly to the growth with 75% of the total sale.


Sales of EVs and PHEVs (plug-in electric vehicle hybrids) reached 18,262 in the first quarter of 2017. This means that the number of electric vehicles on the roads in the Nordic countries has now hit 180,858. This is stated in the recently published edition of the industry publication Insero Quarterly, which presents the latest development in sales of battery-powered vehicles in the Nordic countries. A noteworthy event is that the segment for plug-in hybrids contributes significantly to the growth in Norway:


“Plug-in hybrids have truly demonstrated their relevance on the Norwegian market and now account for 48% of the total sale of battery-powered vehicles and thus contributes significantly to the growth in Norway. Especially the Passat GTE model has proven to match the preference among Norwegians and account for more than 12% of the sale in the first quarter”, explains Jens Christian Morell Lodberg Høj from the E-Mobility team at Insero.


In total, 13,674 battery-powered cars were sold in Norway during first quarter of 2017, which account for 75% of the total sale in the Nordic countries. Sweden enters second with 21% of the total sale followed by Denmark and Finland with respectively 3% and 1%. In fact, in January 2017 alone battery-powered vehicles represented more than 50% of the total car sale in Norway.


Traditional electric vehicles gaining ground in plug-in hybrid countries
The Swedish and Finnish markets are characterized by a high preference for plug-in hybrids, which account for more than two thirds of the total sale. However, we see that in the first quarter of 2017 the number of pure electrical vehicles has increased compared to before and now account for 29% and 22% of the market. Especially the Nissan Leaf and Tesla models have dominated the sale.


”While we see that Norway, which traditionally has preferred battery-powered vehicles, increases its share of plugin hybrids, we note that Sweden and Finland increase their share of traditional battery-powered cars. This is an indication of growth in a quarter which has been the best quarter in sales ever in the Nordic countries”, says Jens Christian Morell Lodberg Høj from the E-Mobility team at Insero.


Electric buses – part of the future public transport
The technology behind electric buses is still at an early stage and is undergoing continuous development – especially driven by the accelerated development of batteries. Currently, the experience with electric buses is limited, but we see results here and there, which shows reliable technology. We have seen the development accelerate during recent years, and it will without a doubt continue in the same pace. In this theme section of Insero Quarterly, we zoom in on the latest trends within electric buses. Are you interested in staying up to date with the development in the Nordic EV and PHEV market via the latest sales statistics and the newest trends? Sign up for a free subscription to the industry publication Insero Quarterly here and have it sent directly to your inbox. You can also receive the publication by contacting Jens Christian Morell Lodberg Høj at