Nordic sales of electric vehicles reach new heights

Nordic sales of electric vehicles reach new heights


With yet another all-time high sale in this year’s third quarter, there are now more than 200.000 registered electric vehicles in the Nordic countries.


More than 200.000 registered electric vehicles in the Nordic countries in just eight years. This is the result of yet another quarter in which sales of electric vehicles reached new heights. Thus, this year’s third quarter ended with a total of 21.965 sold electric vehicles in the Nordic countries. This is a 39 percent increase compared to the third quarter of 2016 reports the industry publication, Insero Quarterly, which presents the latest developments in the sales of electrical vehicles from the Nordic countries.


In the third quarter we observed progress in the sales of electric vehicles in all Nordic countries. This is the result of several aspects, including new models and political actions, however, the sales are still carried by positive framework conditions. Hence, politicians should be cautious in implementing major changes with a short notice which might risk affecting the sales of electric vehicles,” assesses Jens Christian Morell Lodberg Høj, Chief Innovator of E-Mobility at Insero.


Insero Quarterly analyses both battery electric vehicles (BEV) and plug-in hybrid electric vehicles (PHEV) which together go under the collective term of electric vehicles.
Third quarter’s best sold BEV was Volkswagen E-Golf with 2.219 units, while Volkswagen Passat GTE was the best sold PHEV with 2.008 registered vehicles.


The last two quarters, we have clearly seen that Volkswagen has gained the upper hand in correlation to the sales of electric vehicles. Thus, their eGolf and Passat GTE have been the best-selling electrical vehicles in the Nordic countries. This is in spite of the very active profiling of electric vehicles seen by Nissan and Renault,” Jens Christian Morell Lodberg Høj.


Progress for plug-in hybrid electric vehicles

2017’s third quarter showed more remarkable tendencies than just the rising sale of electric vehicles. According to the records examined by Insero Quarterly, more PHEVs than BEVs were sold. This suggest that the plug-in hybrid electric vehicles are really experiencing progress in the Nordic countries.


The PHEVs experienced very decent sales which resulted in significant progress. The result is that this type of electric vehicle now accounts for 54 percent of the overall electric vehicle market. BEVs account for 46 percent of the market,” explains Jens Christian Morell Lodberg Høj and adds:


“The cause of the increase of PHEVs is that they experience good sales across the Nordic countries. In contrast, the BEVs are mainly sold in Norway and with the PHEV-growth in Sweden and Finland, the balance has shifted in favour of the PHEVs.


Norwegian dominance continues

The Norwegian onward march of electric vehicles continues steadily in the third quarter with a sale of 16.061 units. Thus, the Norwegian share of the overall Nordic electric vehicle sale was at 73,1 percent in the third quarter.
A look at the other Nordic countries shows that Sweden maintains its second place with 21,1 percent of the electric vehicle sale. In Finland, the sale of electric vehicles rose and the Finnish share of third quarter’s sale was 3,5 percent. Likewise, the Danish sale of electric vehicle rose and Denmark accounts for 2,2 percent of the overall Nordic sales.


Facts on BEVs and PHEVs

”Electric Vehicles” is a collective name for both battery electric vehicles (BEV) and plug-in hybrid vehicles (PHEV).
BEVs operates by using energy from rechargeable batteries and have to be recharged in an electric charging station.
Teslas are good example of well-known BEVs.


A PHEV shares the BEV’s characteristic by having an electric motor with rechargeable batteries, however, they also have an internal combustion engine just like a vehicle which runs on petrol.
Volkswagen Golf GTE is a good example of a PHEV.


About Insero Quarterly

Are you interested in staying up to date with the development in the Nordic EV and PHEV market via the latest sales statistics and the newest trends? Sign up for a free subscription to the industry publication Insero Quarterly here and have it sent directly to your inbox. You can also receive the publication by contacting Jens Christian Morell Lodberg Høj at


In each publication, we zoom in on a topic within e-mobility. In this edition of Insero Quarterly, you get a brief review of the last six years’ development of the electrical vehicle market, as well as a peek into a future with more electrical vehicles on the roads of the world.