Electrical vehicle sales: Has Norway peaked?

Electrical vehicle sales: Has Norway peaked?

61,848 new battery-powered vehicles hit the Nordic roads in 2016. As a result, the total stock has increased with 162% in 2016. At the same time the last quarters show that the Norwegian market is stabilising – a market which is the undisputed Nordic leader within sale of battery-powered vehicles. If Norway has stopped growing, which Nordic country will then?


Sales of EV and PHEVs (plug-in electric vehicle hybrids) reached 16,761 in the fourth quarter of 2016 and now more than 162,000 electric cars are on the streets in the Nordic countries. This is stated in the recently published edition of the industry publication Insero Quarterly, which presents the latest development in sales of battery-powered vehicles in the Nordic countries. A noteworthy event is that the sales in Norway seems to have peaked:


”The recent quarters show that the sale in Norway seems to have stabilised. Even though Norway still is the leading market in the Nordic, we will see that growth will come from Sweden and Finland in 2017”, explains Jens Christian Morell Lodberg Høj, Team lead E-Mobility at Insero.


In total 45,384 battery-powered cars were sold in Norway during 2016, which account for 73% of the total sale in the Nordic countries. Sweden enters second with 21% of the total sale followed by Denmark and Finland with respectively 3% and 2%.


Plugin hybrids continues to be popular
In total 8,233 plugin hybrids and 8,528 electric vehicles were sold in 2016 across the Nordic countries.


”We have seen plugin hybrids gaining a large market share increase. This is amongst other things due to the growth in Sweden and Finland, but also that the Norwegians seems to have opened up a new part of the market. We expect that plugin hybrids will continue to represent a solid part of the total sale in the years to come”, says Jens Christian Morell Lodberg Høj, Team lead E-Mobility at Insero.


Plugin hybrids are especially popular in Sweden and Finland, where the segment represented respectively 76% and 85% of the sale in the fourth quarter.


Autonomous vehicles: The future is near
Autonomous driving is no longer a Silicon Valley subject. In this theme section of Insero Quarterly we zoom in on the latest trends within autonomous vehicles. Are you interested in staying up to date with the development in the Nordic EV and PHEV market via the latest sales statistics and the newest trends? Sign up for a free subscription to the industry publication Insero Quarterly here and have it sent directly to your inbox. You can also receive the publication by contacting Jens Christian Morell Lodberg Høj at jclh@insero.com.

Jens Christian Lodberg Høj

Jens Christian Morell Lodberg Høj

Chief Innovator, E-Mobility




+45 41 12 55 58

Download Vcard