History and values


Our history goes back to 2008 when Insero Horsens, the parent company, was founded with the purpose of creating growth and development in the fields of energy and communications technology in the area between Horsens, Hedensted, Vejle and Juelsminde.


This occurred as a result of the merger between the former Energi Horsens A.m.b.a electricity company and the NRGi energy company. Energi Horsens A.m.b.a. had a higher value compared to NRGi, and the board of representatives of Energi Horsens A.m.b.a. decided to place the added value in an association – Insero Horsens was born.


Since then, Insero Horsens has established the development- and consultancy company Insero and its subsidiaries, TADAA!, Best Green and Insero Air Traffic Solutions. The parent company and its subsidiaries are jointly called the Insero Group.


Our three values form the basis of all that we do and how we do it.



Stature to dare – stature to change


At Insero, we dare to create change and we challenge the level of ambition in everything we do. Our visions, work and solutions have to be of stature. Being of stature is about having the will and courage to think freely.



Focus creates engagement – focus creates results.


Focus is about purpose. Every result we create follows an overall guiding purpose. Focus makes us capable of being dedicated, making a difference and finding the solutions that brings the most value. Through focus, we achieve development and progress.



Respect makes us forthcoming – respects makes us considerate.


We respect diversity, functions and the individual. We respect the foundation’s financial capital and the base on which Insero was built. Respect is about showing consideration for each other, taking everyone seriously, communicating openly and being fair.