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User-driven innovation

"Knowledge about your customers generates dynamic growth and development"

 

User-driven innovation and development processes provide insight into needs, habits and behavior of your customers, just as they make new opportunities and market potentials visible - and they bring you closer to your customers.

 

By involving your customers at an early stage in a development process, you create an optimized solution based on real needs, which increases your chances of market success in the first attempt. 

 

Our mission is to transform knowledge about your customers into value for your company. We design and facilitate processes adjusted to your needs and your customers, providing you with concrete and valuable knowledge that allows you to develop your business.

Mapping

Make visible the uses of your product.

Mapping will not only make visible the uses of your product – it will also provide concrete and valuable knowledge for the development of a product, which matches the needs and behavior og your customers. You will gain knowledge about customer groups, stakeholders, and needs covered by the product - including yet unknown needs. This knowledge will strengthen your decision-making base throughout the innovation process. For example, a thorough mapping of the product can offer insights about who uses it, when, how, and why it is used. 

Co-creation

Create innovation and development in collaboration with your customers.

Co-creation activates your customers, so their knowledge and insights become useful resources for innovation and growth in your company – in short: We bring your customers’ knowledge to you. Furthermore, co-creation helps you establish an involving collaboration which can turn your customers into ambassadors for your company – just as they can provide valuable knowledge, creative input, constructive criticism  and networking throughout the process. 

 

Demonstration 

Let real customers test and demonstrate new products.

Through living labs, we involve your customers in testing and improvement of new ideas, prototypes, concepts or business models. This will provide you with knowledge about how these function in reality. Here, the customers will be at the centre of the innovation process, meaning that new knowledge and new products will be developed in close collaboration. This results in a dynamic development, where both the customers and the market are part of the development process from the very beginning.

Evaluation and documentation

Measure the impact of your efforts. 

With evaluation and documentation of the customers’ experiences and assessments, you will gain insight into the performance of your product, project or initiative - seen from the customers’ point of view. This provides qualified knowledge for the improvement of your products, for ensuring a sustainable development, or for testing the impact of new initiatives. This means that you can predict how new initiatives will be received – and how it will influence your business.

"Knowledge about your customers generates dynamic
growth and development"

 

User-driven innovation and development processes provide insight into needs, habits and behavior of your customers, just as they make new opportunities and market potentials visible - and they bring you closer to your customers.

 

By involving your customers at an early stage in a development process, you create an optimized solution based on real needs, which increases your chances of market success in the first attempt. 

 

Our mission is to transform knowledge about your customers into value for your company. We design and facilitate processes adjusted to your needs and your customers, providing you with concrete and valuable knowledge that allows you to develop your business.

Munna H.-Jørgensen

Consultant, Business & Project Development

Insero

 

mhof@insero.com

+45 41 77 24 62

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