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Nordisk markedsrapport ude nu

Følgende er et uddrag af rapportens "Executive summary":

 

In total, the Nordic countries make out approximately 26 million people out of the more than 7 billion people now inhabiting the world. As the calendar turned from 2012 to 2013 around 13,000 out of these 26 million could call themselves electric vehicle owners. Out of these, the vast majority (about 10,000) were driving around in Norway while only 21 EVs were out on the Icelandic roads. In between, you have Denmark and Sweden who were both situated near the 1,500 mark whereas Finland could amass about a sixth of that. In 2013, the numbers are continuing to increase in Norway while Sweden looks on course to settle in second position as the Danish market has stagnated a bit. Finland and Iceland still lack further behind.

 

 

So what makes the Nordic electric vehicle market so interesting and why is e.g. Norway leading the pack not only in the Nordic countries but worldwide when counting per capita? Besides simply looking at the figures and the electric car models being sold, this report also examines the national regulations and legislations related to a sustainable transport sector and thus including electric vehicles. What goes to show is that politically created incentives – whether economic or of convenience – play a huge part in this early technology adaptation phase. In Norway, the incentives are many whereas e.g. the Finnish customers will not find much assistance from the government.

 

 

What part does the infrastructure play then? This is often paid a lot of attention, but numerous Nordic and international demonstration projects have already shown that public infrastructure is in fact not used that often, as people prefer to recharge from home. However this report does show that most charging opportunities are present in or near the larger urban areas, which is incidentally also where far most of the electric vehicles are deployed, whether in Norway or any other of the Nordic countries. There does in other words seem to be a correlation between the spread of the two, but what comes first is hard to tell.

 

‘Overview of the Nordic Electric Vehicle Market’ does not stop there, however. When discussing the electric vehicle market the industry in itself is also of interest; what national industries and what development opportunities – both in terms of projects and the funding thereof – exist? What shows is that each of the Nordic countries possesses specific skills within relatable industries that could in turn make them an important player within the steadily growing e-mobility industry. For example, Finland is very strong within electric propulsion systems and ICT, while Sweden already has vast experience within the automotive sector and is also strong in research and ICT. In Denmark, a lot of R&D project work within the area is happening as the funding is readily available and there is a great focus on collaborations.

 

This all boils down to the fact that even though 26 million might not sound of much out of a total population of 7 billion the outlook for the e-mobility market in the Nordic countries is actually quite good. Given the current status presented here in the report, it is obviously currently more so the case in some countries than in others, but each has its own e-mobility potential. Norway is naturally the closest thing to an actually established EV market with e.g. the Nissan LEAF being the fourth most sold car during 2013 as of the end of October, but others have the national industry to push their development forward.

 

Tag et nærmere kig og find ud af mere om, hvad der foregår i hvert af de nordiske lande inden for e-mobilitet via det fulde Executive Summary herunder.

 

Download:
Fuldt Executive Summary af 'Overview of the Nordic Electric Vehicle Market'

 

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Hvis du ønsker at modtage hele rapporten gratis, skal du kontakte kommunikationsansvarlig, Thomas Midtgård Svendsen, direkte på tsv@insero.com